UX Case Study: Enhancing the Copy Trading Experience on Finestel
Copy trading platforms like Finestel allow investors to mirror the trades of professional traders. While this model simplifies investing, it comes with UX challenges that impact trust, usability, and risk management. This case study examines the current UX of Finestel and proposes improvements to address key user pain points.
2025
Signing Up & Onboarding
Pain Points:
- Complex signup process with multiple verification steps.
- Lack of clear guidance on how copy trading works.
- Unclear fee structure leading to confusion.
Solution:
- Simplify onboarding with a step-by-step progress tracker.
- Provide a visual guide (or short onboarding video) explaining copy trading and risks.
- Use transparent pricing breakdowns before users connect their accounts
Choosing a Trader to Copy
Pain Points:
- Complex signup process with multiple verification steps.
- Lack of clear guidance on how copy trading works.
- Unclear fee structure leading to confusion.
Solution:
- Simplify onboarding with a step-by-step progress tracker.
- Provide a visual guide (or short onboarding video) explaining copy trading and risks.
- Use transparent pricing breakdowns before users connect their accounts.
Managing Copy Trades
Pain Points:
- Limited customization in trade allocation.
- No real-time alerts for high-risk moves.
- Difficulty in stopping or modifying copied trades.
Solution:
- Allow users to set custom risk limits per trader.
- Introduce real-time trade notifications (e.g., "Trader X opened a high-risk position").
- Enable a pause/cancel button for users to opt out of risky trades instantly.